Software is no longer one-size-fits-all. In 2025, vertical SaaS is outpacing its horizontal counterparts. From construction management to salon booking platforms, these tools are designed for specific industries and offer tailored workflows, compliance support, and deep customer insights.
Unlike general software, vertical SaaS products often enjoy stronger customer retention and higher willingness to pay. They also create natural moats through integrations and data models that competitors can’t easily replicate.
Brahma Ventures sees vertical SaaS as a smart bet — particularly in industries where tech penetration is still low. We’re backing founders who bring both technical skill and industry intuition.
